Mcdonalds Swot Essay Example for Free

Mcdonalds Swot Essay -Strong brand name, image and reputation: McDonald’s is the #1 fast food restaurant by sales with more than 31,000 restaurants serving burgers and fries in almost 120 countries. -technology: McDonald’s in Brazil is currently studying the installation of internet access terminals in some outlets as well as enabling customers to order online, this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies: Adults and children from all over the world know that Ronald McDonald is the face of restaurant chain. When costumers think about fast food they think about McDonald’s first. -Focus on costumers: McDonald’s restaurant has a strategy that they call â€Å"PLAN TO WIN† the five elements of this plan to win are PEOPLE, PRODUCTS, PLACE, PRICE and PROMOTION. This Plan, combined with financial discipline, has delivered strong results for company’s shareholders. -Great training Strategies: McDonald’s is very serious on training managers. They have its own program to train managers the most professionally, which is called Hamburger University (the closes one to Aurora Il. Is located in Oakbrook Il. ) As a result they have many good managers who can help company development well. WEAKNESSES -Unhealthy food image: McDonald’s has been impacted by negative press like the documentary â€Å"Supersize Me† in which they blame the restaurant of contributing to obesity in our society. -Competition: McDonald’s has to compete with many strong brand name in fast food industry such as Burger King and Wendy’s. -Legal Action: McDonald’s has been involved in a number of lawsuits and other legal cases in the course. McDonald’s force many others restaurant, company of just a coffee shop to change their brand name because of keeping MC letters. -Dissatisfied Franchisees: They are beginning to become very dissatisfied with the fees that McDonald’s are forcing them to pay for using their notorious fast-food brand. As a result many franchisees are selling their businesses. OPPORTUNITIES -Healthy Foods: McDonald’s can develop new healthier products, more salads healthier desserts and maybe a vegetarian burger. -Coupons: In this economy people are attracted to coupons (savings). Burger King and Wendy’s do this a lot. -Go Green: McDonald’s should research green energies and green packaging solutions and incorporate these findings as a part of their marketing strategies and advertisements. -Allergens: McDonald’s should provide optional allergen free food items, such as gluten free and peanut free. THREATS -Public Health: With a growing number of obesity cases among Americans, McDonald’s will continued to be overshadowed by their previous product offerings, like their supersize Meal and their slim salad selection. -Competition: There are many new fast food brand enter to the market, Also more casual dining restaurants are increasing their burger offering and decreasing the price. If costumers are not really on a hurry they may choose this kind of restaurant instead of a fast food restaurant. Some of the restaurants that are doing this are, Chili’s, TGI Friday’s and AppleBee’s. -Environmental Issues: This is one of the hottest topics all over the world. If McDonald’s keeps using HCFC-22(This is a colorless gas, commonly use as propellant and refrigerant. Is 1810 times as powerful as carbon dioxide) it may lose customers, especially those who really care about the earth. -Contamination: Any contamination of the food supply, especially E-coli. -They are a bench mark for creating â€Å"Cradle to Grave† marketing. Children grow up eating and enjoying McDonald’s and then continue to adulthood. They entice children as young as one year old in to their restaurants with special meals, toys, playgrounds and popular movie character tie-ins. They have been criticized by many parent advocate groups for their marketing practices towards children which are seen as marginally ethical.

Bram Stokers Dracula: A Struggle to Maintain Victorian Upper and Middl

The Victorian men and women conveyed in Bram Stoker's Dracula are pure and virtuous members of the upper and middle class. However, hiding behind this composed and civilized conception of England lies a dark and turbulent underbelly. This underbelly is the lumpenproletariat, whom Karl Marx defined as "the lowest and most degraded section of the proletariat; the ‘down and outs’ who make no contribution to the workers cause". Victorian culture discriminated against these vagrants, who were seen not only as shiftless and immoral, but dangerous as well. Sex was taboo and purity was held sacred to the Victorian middle and upper class, but prostitution and sexually transmitted diseases ran rampant among the lumpenproletariat. The rich strive to be pious and good, but consider those of lower social standing to be less than human. The reaction of the characters in Dracula to the evil of the vampires can be likened to the Victorian conception of the lower classes. They were seen as a hedonistic but powerful force, with the collective capacity to end the affluent citizen's way of life. In this sense, the novel can be viewed as a struggle to maintain upper-class Victorian traditions against the traditions of the lower class. This paper will examine the similarities between the vampires and the perception of the lower classes in regards to superstition, sexuality, inequality and the "preying" of the lumpenproletariat on the respectable middle-class. It will also examine the signs evident in the novel of the Victorian mindset. Dracula is an aristocrat with a castle and noble title, but in reality he is more associated with the lumpen. While trapped in Dracula's castle early in the novel, Jonathan discovers that he has no hired help, has been performing menial tasks such as bed-making and table setting in secret, and even acting as the horse-carriage driver. He slumbers in dirt, much like the homeless, and is nomadic for most of the book. The Count associates himself most clearly with the lumpenproletariat in the form of a horde of gypsies who "attach themselves as a rule to some great noble"(49). They even do his bidding: "The [gypsies] have given me these"(50) Dracula says of Jonathan's ill-fated letters. Dracula attempts to hide his lumpen nature and exude an aristocra... ... "stagnant and foul" air (111). Vampires and the poor are projected as animal-like, and both prey on others. Since the vampires in Dracula can be seen as a representation of the lower class, we can draw some assumptions. If one draws this parallel to its logical conclusion, the battle with the vampires, it can be seen that in the end the lower class and their perceived values are soundly defeated by the righteous ruling class, and the threat is expelled from Britain. However, this ruling class does not come out of the battle unscathed, and the Victorian tradition is mostly lost. By reading Dracula as a battle to maintain Victorian tradition, one can more fully understand the actions of the characters. Their prudishness, Seward's scientific adherence to logic, and the idea of the fall from grace take on a new meaning in the light of such an understanding. Just as the characters in Dracula cling to their humanity, so too do they cling to their upper-class values in the face of the lower class. Works Cited Stoker, Bram. Dracula. England: Pengiun, 2003. defn:"Lumpenproletariat". Oxford English Dictionary. http://dictionary.oed.com

Assessment criteria in the standards Essay

1. Define person-centred values (1.1.1) Person-centred values include: Treating people as individuals for example give the resident choice what they want to wear, to eat, where they want to be, if they want go shopping. Taking account choices, wishes and desires. Supporting people to access their rights by giving them information about choices that they have, and helping them to understand. Supporting people to exercise choice in every day live activity Treating people with dignity and respect in there decisions by involving as few staff member as possible during the personal hygiene, closing the doors and curtains, knocking on the door. Recognising that working with people is a partnership rather than a relationship controlled by professionals 2. Explain why it is important to work in a way that embeds person centred values (1.1.2) see more:explain factors that contribute to the wellbeing of an individual It is important to work in these ways, to meet the needs of the individual to improve self esteem and confidence. To provide the best possible quality care service by treating people as individual and respecting there choices. To ensure a good quality of life of the individual so they can feel like in there own homes, and take part or not in a activity, treat the individual as you would want to be treated 3. Describe how to find out the history, preferences, wishes and needs of an individual (2.2.1) Sources of information to find out the wishes and needs of an individual include asking: – the individual – family – friends – other carers – other professionals i.e. GP, social worker, nurse – referring to documents i.e. care plans, reports and other records. 4. Describe how to take into account the history, preferences, wishes and needs of an individual when planning care and support (2.2.2) When planning care and support we must appeal to documents i.e. care plans, reports and other records, involve person asking them, for example giving them choices about all aspects in there live eg: asking person hot or cold drinks, tea or coffee, ask every time. Also I can involve family and friends in decisions if needed, or take decision in the best interest of the individual. People wishes and choices may change so carers should be aware of that. 5. Explain how using an individual’s care plan contributes to working in a person-centred way (1.1.4) A Care Plan may be known by other names (e.g.: support plan, individual plan). It is the document where are detailed day to day requirements and preferences for care and support. It must included: Health, employment, education, social, religious and cultural. Using a individuals care plan means that I working towards the individuals choices and wishes because individuals should be involved in planning of there own care plan. 6. Define the term ‘consent’ (3.3.1) Consent is agreement to an action i.e. in social care agreeing to a bath or a shower, to medication, agreement to have details shared with others. 7. Explain the importance of gaining consent when providing care or support (3.3.2) It is important to gain consent so the person will feel comfortable and happy about the activity. If I gain the consent the individual will be more likely to co operate. Without consent the person may become distress and upset and this could provide dangerous situation when they can harm themselves or others Lack of consent could be construed as abuse i.e. forcing an individual to have a shower when they have not agreed. 8. Describe how to establish consent for an activity or action (3.3.3) Consent can be in different forms and includes: Verbal consent. This should involve the individual and language used mast be simple and recognisable by the individual. Communication should by checked be repeating the question. Any physical disease should be taken into account eg: deafness, vision problem. Written consent. The individual mast understand what are they signing for. Consent via a representative or advocate. 9. Explain what steps to take if consent cannot be readily established (3.3.3) Steps to take when consent cannot be established include: Not continuing with the task. Ask individual about the reason they not consenting. Find out if there is that can be solved straight away e.g. Person may not be ready, he may ask for another 5 minutes. Reporting to the supervisor or manager if the problem cannot be solved immediately. Recording the information in the daily care plan 10. Define what is meant by active participation (4.4.1) Active participation is a way of working that recognises an individual’s right to participate in the activities and relationships of everyday life as independently as possible; the individual is regarded as an active partner in their own care or support, rather than a passive recipient 11. Describe how active participation benefits an individual (4.4.1) Benefits include: Sense of well-being for the individual means that the person feel good about themselves. Sense of purpose on every day live. They can enjoy life Engagement in daily activity which give the person a sense of achievement an stimulation which can be physical and mental 12. Identify possible barriers  to active participation and describe ways of reducing them (4.4.2) †¢ Barriers include: †¢ issues over physical access †¢ lack of information in accessible formats †¢ emotional barriers such as lack of confidence †¢ professional support staff taking over †¢ family carers who find it hard to let go 13. Describe ways of encouraging active participation (4.4.4) Ways of encouraging participation include: – discussion and encouragement with the individual – providing useful information – using friends and family to encourage – ensuring appropriate activities – peer-group encouragement – persuasion techniques – highlighting the benefits of the activity 14. Identify ways of supporting an individual to make informed choices (5.5.1) Ways of supporting an individual to make informed choices include: – discussion with the individual or advocate – providing relevant information which is accessible and understandable e.g. It should be in a language that is understandable to that person. If the person that cannot read I may use pictures instead – guidance from friends or family – using an advocate or support service 15. Explain why risk taking can be part of an individual’s choices (5.5.2) Risk-taking means being aware of the potential hazards but still carrying on with the activity. I can reduce the risk so that person choice could by meet. For example when individual want make a cup of tea I will let him to take a cup, put a tea bag in cup, but I will fill the cup with hot water. 16. Explain how agreed risk assessment processes are used to support the right to make choices (5.5.2) Risk Assessment Processes include: Risk assessing in activity so that the potential risk can be identified, in this way we can look to reduce the risk. The person can make a choice about activity. In this way the person views and opinions are respected. All risk assessment should be recorded and reviewed 17. Explain why a worker’s personal views should not influence an individual’s choices (5.5.3) Personal views should not influence an individual’s choices because choices that other people make are not ours choices. Everyone needs to be able to make their own choice. 18. Describe how to support an individual to question or challenge decisions concerning them that are made by others (5.5.4) Support an individual to question or challenge decisions includes: Encourage questions and comments from the individual, making sure that they understand Give the individual time to speak and be prepared to listen what they want to say Assist the individual to ask for a second opinion, from somebody who can have more experience, information and advice(sign posting) Speak/refer the individual to a senior member of staff to discuss issues and way to solving them. If is necessary use the complaints procedure. 19. Explain how individual identity and self-esteem are linked with wellbeing (6.6.1) Individual identity is about who I am, my experiences, my beliefs, culture, religion. Self esteem is filing good about myself, being happy and content, having confidence. This two are linked to well being, because well being is about being happy with yourself and your life. 20. Describe attitudes and approaches that are likely to promote an individual’s wellbeing (6.6.2) Attitudes and approaches that are likely to promote an individual’s well-being include: Being treated as an individual so your choices are respected and acknowledged like some of the people don’t eat meat and we have to give them other choice which does not include meat. So it is treating people witch dignity and respect giving them choices. Good communication is needed so everybody understood each other. 21. Identify ways to contribute to an environment that promotes wellbeing (6.6.2) I have to be sure that environment is not to hot or not too cold. If it is too hot I can put a fan on. If it is too noisy I will look at ways to reduce the level of noise. If the individual does not like other person I will put him next to that person. They may be people that really like each other and I will encourage this friendship. Furnishing and decoration can be involved in a person wellbeing. I would ask the person what kind of decoration they like. I will make sure that chairs, bed are comfortable and what the person want. Once you have completed, your Learning Advisor will be able to cross reference the knowledge into UNIT 4222-207 of the diploma (EXCEPT 1.1.3)

Electronic Nicotine Delivery Systems Industry Essay

The UK has seen a rapid growth in the Electronic Nicotine Delivery Systems industry, which consists of several devices including e-cigarettes. The question of their safety and supply arises with more concern in the pharmacy sector as they become increasingly popular. In today’s generation, pharmacists face a tough challenge to balances their roles as healthcare professionals and as successful retailers in order to survive against their competitors. The Royal Pharmaceutical Society has maintained that they do not support the use of e-cigarettes and recommend pharmacists advise licensed nicotine-containing products to be used in aid of smoking cessation. The World Healthcare organization and multiple chief pharmaceutical officers in the UK hold similar views until research can prove that these devices are safe for users as well as bystanders (Sukkar, 2014). Many organizations aim to reduce the use of such devices across the population until more information is obtained. Electronic cigarettes, e-pipes and e-cigars are collectively referred to as Electronic Nicotine Delivery Systems (ENDS). They allow users to inhale vapor containing nicotine and other substances (Unknown, 2016). Unlike nicotine patches and gums used in Nicotine Replacement Therapy (NRT), e-cigarettes are designed to mimic the act of tobacco smoking by producing a pleasant flavored vapour that is similar to tobacco smoke and delivers nicotine. In comparison to traditional cigarettes, e-cigarettes areShow MoreRelatedThe Effects Of Tobacco On The World851 Words   |  4 Pages As a nation, the United States of America has recently declared a war against the tobacco industry. There are now graphic commercials and advertisements suggesting the negative effects of tobacco cigarette use. However, according to the World Health Organization there remain over one billion tobacco smokers in the world (Rom, Corelli, Valacchi Reznick, 2015). 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